Despite this overall slowdown, operators are finding opportunities for growth, particularly at lunchtime. Quick-service restaurants registered the strongest performance, as value-driven consumers gravitated towards affordable options. Many operators have introduced new deals, including special lunch promotions and express meal formats, to capture this demand and encourage repeat visits.

The snapshot also highlights a continued rise in casual dining behaviours and menu choices. Fast-food staples such as wings, burgers and chips saw growth in line with increased QSR occasion share, as consumers increasingly prioritise informal, customisable dishes. Pizza is also on the rise, supported by the growing availability of diverse styles and the enduring appeal of shareable formats that suit both social and at-home dining occasions.

“Our latest EDOP findings underline the extent to which value, convenience and comfort are guiding consumer decisions,” said insight manager Liv Warren. “While overall spend is tightening, carefully targeted deals and appealing casual formats are proving effective in drawing consumers in. Operators who continue to innovate around affordability and flexibility will be best placed to navigate the months ahead.”