Designed specifically for foodservice, QSRs and coffee shop environments, the new range enables operators to unlock flavour-forward, trend-led menus, while streamlining SKU count and maximising their existing inventory.
With just a 4ml pump and an average cost-per-serve of 6p, Twist delivers impactful flavour upgrades across hot and cold formats driving upsell, enhancing perceived value and supporting seasonal menu agility without adding operational complexity.
The range includes trend-led flavours such as Toasted, Cookie, Chilli, and Salted, each crafted to layer effortlessly into coffees, frappes, coolers, milkshakes, matchas and more. Unlike traditional syrups that lock flavour into a single SKU – think Toasted Marshmallow or Salted Caramel – Twist Syrups offer a flexible approach.
“There’s nothing like this in the industry currently,” said Kate Ailey, strategy director at IBC Simply. “The closest comparison might be other chilli syrups, but Twist goes further by enabling operators to build flavour combinations without expanding SKU count.
“We recognised our customers were telling us the same challenges: that they wanted to maximise existing products, unlock creative flavour-forward menus and minimise additional SKU count. while still creating new and exciting drinks.
“Our new Twist range allows people to have these as core lines all year round and to add an additional layer of flavour to existing syrups without excessive sweetness or calories. The flavours are all trend-led and lean into what we’re seeing in the market, meaning customers can easily create seasonal and limited-time-offer drinks all year round.”
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