From 12-19 September 2026, it promises to bring together farmers, food businesses, retailers, bakeries, manufacturers, sustainability teams and supply chain partners around one shared aim: to champion practices that restore soil health, support biodiversity, strengthen rural communities and build a more resilient system.

Led by RISE Re:Gen and sponsored by Eurostar Commodities, it’s designed to create a national platform for people and organisations already leading the way in regenerative farming, while giving more businesses the confidence, tools and opportunity to take part.

Regenerative farming is becoming central to conversations around food, climate, nutrition, nature and supply chain resilience. British Regenerative Farming Week will help turn that growing interest into visible action by giving farmers a stage to tell their stories, brands a way to show meaningful support, and the wider food industry a shared moment to recognise the role it can play in shaping the future. 

Throughout the week, organisations will be encouraged to share farmer stories, host farm walks, run customer campaigns, create regenerative menus, organise team learning sessions, publish progress updates and support schools and communities with educational resources.

Retailers and food brands can highlight products linked to regenerative supply chains, sharing educational content and creating dedicated point of sale and digital storytelling. Bakeries, restaurants, cafés and foodservice operators can mark the week with a special dish, loaf, pizza, pastry or menu feature, using ingredients sourced from regenerative farms.

Tim Parton, a founding member of the The Green Farm Collective, said: “British Regenerative Farming Week is about creating a clear, credible and national moment for a movement that is already reshaping the future of food and farming. Regenerative farming has the power to connect people with the soil, nature, farmers and supply chains behind the food they eat. By bringing stories, resources and activity together in one place, we want to build recognition, participation and momentum year after year.”

Jason Bull, managing director of Eurostar Commodities, added: “This is a vital opportunity to put farmers, soil health and resilient supply chains at the heart of the conversation. At Eurostar Commodities, we believe the future of food starts with the soil. Through RISE Re, we are proud to support a campaign that champions regenerative farming, celebrates British farmers and helps more businesses take meaningful action towards a more sustainable food system.” 

Farmers will be at the heart of the week, with the campaign creating a national stage to share practical experience, challenges, successes and the work already happening across British agriculture. 

Organisations can join the conversation using #regenerativefarmingweek.